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Web Ad Specifications
Challenge offers a range of IAB (Interactive Advertising Bureau) industry
standard sizes and weights:
- 468 x 60 IMU - (Full Banner)
20k max non Flash, 30kb max Flash, 15 seconds animation, Alt Text 65
characters total, audio OK. File Types: GIF, JPEG, Rich Media.
- 120 x 60 IMU - (Button 2)
10k max non Flash, 10kb max Flash, 15 seconds animation, Alt Text 65
characters total, audio OK. File Types: GIF, JPEG, Rich Media.
- 120 x 240 IMU - (Vertical
Banner)
20k max non Flash, 30kb max Flash, 15 seconds animation, Alt Text 65
characters total, audio OK. File Types: GIF, JPEG, Rich Media.
- Additional Specifications:
- Continuous looping animation is not accepted and limited
to the first 15 seconds.
- Creative must have a 1 pixel border that clearly distinguishes
the ad from content. Black or gray [666666 is recommended although any
color may be used].
- Rich Media is accepted on a case-by-case basis.
- Audio must be user-initiated, never automatic and must
have an On/Off switch for users.
- Embed the click-through URL in the Flash file (.swf)
and audio insertion may begin no earlier than second frame.
- Third party tracking and serving OK. Just send invocation
code (banner tags) and we will plug it into our ad management software.
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